In 1926, the Marcolino watch shop was founded in Porto; in the year it celebrates its 100th anniversary, the store lights up Rua de Santa Catarina with more than 200,000 lights

Christmas arrives in Porto’s downtown area this Saturday, November 14, at 6 p.m. Marcolino, on Rua de Santa Catarina, will unveil its Christmas facade lighting with a show featuring lights, music, and live performances.

For many residents of Porto, this tradition marks the start of the holiday season. This year’s edition is also the most ambitious to date: more than 200,000 lights, 20 kilometers of string lights, 50 professionals involved in design and production, and 20 artists contributing to the artistic aspect. Last year, the event drew about 10,000 people.

Marcolino, a watch and jewelry store, will celebrate its 100th anniversary in 2026. It was founded on Rua de Passos Manuel—where its technical service center still operates—and today has two stores in the city center. The Marcolino 1926 flagship store, on Rua de Santa Catarina, stands out for its Art Nouveau façade, which serves as the backdrop for the spectacle.

“This initiative represents much more than a Christmas celebration. It’s a way to thank the city and the people of Porto for all the affection and trust they’ve shown us over these 100 years,” says Miguel Neves, COO of Marcolino.

The event combines light, music, and performance to bring families, Porto residents, and visitors together on the streets for a shared experience.

📍Where: Marcolino, Rua de Santa Catarina, Porto.

⏰When: Saturday, November 14, at 6 p.m.; lights on until January 6.