In recent times, the Greater Porto region has been ‘invaded’ by low-cost brands such as Pepco, Action, Zeeman and Normal. However, there is one more about to join this list: European retailer PrimaPrix.
Specializing in intelligent consumption, the brand is making its debut on the Portuguese market with the opening of three stores, one of which is in Porto.
In a press release sent to Porto Secreto, these are the dates of the openings and their respective locations:
- May 27, Guimarães
- May 29, Rua Fernandes Tomás, 793, Porto
- June 4th, Lisbon
What’s so special about PrimaPrix?
With more than 275 stores in Europe and approximately 2,500 employees, PrimaPrix stands out for being an “outlet for leading international brands”, according to its press release.
However, there is another aspect to take into account, namely the fact that it is considered one of the ‘most viral brands on TikTok’, with “the possibility for customers to travel the world without leaving the premises, thanks to an international selection of well-known products”.
What can you find?
The product range is wide-ranging and includes drinks, food, cleaning and hygiene products, among other useful everyday items.