January is considered one of the longest months of the year, especially when it comes to your wallet, as you have to deal with the expenses of the festive season. Along with the search for budgetary balance, the first month of 2026 also coincides with ‘Blue Monday’, considered the “saddest day of the year.”
Although the cold and lack of sunlight influence the general mood, the truth is that this concept of ‘Blue Monday’ is nothing more than a marketing myth created in 2005 to sell travel. But let’s find out more about this subject, shall we?
Image by lookstudio on Freepik
Marketing or science?
The answer is simpler than it seems: marketing! This means that the story of ‘Blue Monday’ is intrinsically linked to an advertising campaign launched in 2005 by the British channel Sky Travel.
At that time, the goal was to encourage people to think that they needed to book vacations to improve their well-being and mood in January.
How can we make this day more ‘joyful’?
Our tips for making this day more ‘joyful’ are neither unrealistic nor miraculous. Instead, we prefer to opt for simple ideas that you can put into practice today, tomorrow, and whenever you feel like it:
- Soaking up the sun and natural light will immediately improve your mood
- Replace some of your New Year’s resolutions with more realistic goals
- Prioritize human contact with those you love most, rather than social media
- Plan an event around something that really gives you pleasure and leave the “sadness” behind!
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